These are our
Perspectives.

The Platinum Seed blog is where we write about the industry we love. Our views, our thoughts...

Our Perspectives.

It's time to cut Twitter out of your social media strategy.
Social media
It's time to cut Twitter out of your social media strategy.

Using Twitter to drive our client’s social media presence has taught me many things. The most important being that unless you're a news or media outlet, a politician, celebrity or sports star, you'll put in maximum effort for minimal ROI.

Culture
Why constructive criticism isn’t working in your business...

In workplace cultures based on transparency and learning, one of the most important things you can do is ensure you and your staff have the ability to give and receive constructive feedback.

Culture
Customer-centric cultures are no longer negotiable.

If you have a strong brand identity, a worthy product and various USPs, that’s great. However, the biggest differentiator between you and your competitors often comes down to customer-centricity.

Social media
So, you want your content to go viral?

People have thrown around the phrase, "content is the new king" many times in recent years. While on the one hand that is seemingly true, there is a hard truth that is often overlooked when creating and sharing content.

Branding
Why your brand needs a custom website:

We live in the information age with answers to our questions at the tips of our fingers, empowering customers more than ever to research and assess their brand choices.

Branding
Is your brand part of the noise?

These days I feel like I’m standing in Times Square New York, with a myriad of brands trying to yell louder than the next. My social feeds are mostly littered with noise and it's hard to sidestep any advertising that actually appeals to me as a person.