In workplace cultures based on transparency and learning, one of the most important things you can do is ensure you and your staff have the ability to give and receive constructive feedback.

If you have a strong brand identity, a worthy product and various USPs, that’s great. However, the biggest differentiator between you and your competitors often comes down to customer-centricity.

People have thrown around the phrase, "content is the new king" many times in recent years. While on the one hand that is seemingly true, there is a hard truth that is often overlooked when creating and sharing content.

We live in the information age with answers to our questions at the tips of our fingers, empowering customers more than ever to research and assess their brand choices.

These days I feel like I’m standing in Times Square New York, with a myriad of brands trying to yell louder than the next. My social feeds are mostly littered with noise and it's hard to sidestep any advertising that actually appeals to me as a person.