The Platinum Seed blog is where we write about the industry we love. Our views, our thoughts...
These days I feel like I’m standing in Times Square New York, with a myriad of brands trying to yell louder than the next. My social feeds are mostly littered with noise and it's hard to sidestep any advertising that actually appeals to me as a person.
We live in the information age with answers to our questions at the tips of our fingers, empowering customers more than ever to research and assess their brand choices.
If you have a strong brand identity, a worthy product and various USPs, that’s great. However, the biggest differentiator between you and your competitors often comes down to customer-centricity.
Using Twitter to drive our client’s social media presence has taught me many things. The most important being that unless you're a news or media outlet, a politician, celebrity or sports star, you'll put in maximum effort for minimal ROI.