The Platinum Seed blog is where we write about the industry we love. Our views, our thoughts...
Digital campaigns are not new to alcohol brands although the recent #GlenfiddichMaverick campaign, created by digital innovation company Platinum Seed, is changing the way the single malt whisky brand connects with South African consumers.
The Big Small Business Show - 29 Jan 2016 - Expert Interview with Bradley Elliott
We are very passionate about community and social development that makes a real difference in people’s lives,” says Brad Elliott, MD of digital agency Platinum Seed. “When we were approached by 5 For Change to assist them with marketing their event, it was a very natural fit."
Internet retail sales in SA totalled R6.6bn in 2015. But by global standards, online shopping is still in its infancy. Compared to China, SA is decades behind.
Some experts even believe the digital transformation revolution is being fuelled by open source. Since open source has reduced the cost of creating and developing the new digital platforms that drive transformation, and the work is being done collaboratively through code and infrastructure platform sharing, the evolution of technology has bred whole new business models and platforms, most of which are dominating the world’s economy.
Following on from this, many businesses have found that a well-managed app community – much like a social media community – can also have a significant impact on the bottom line.
Retail goods, even the most niche products, are becoming more and more commoditised and price parity means retailers have to look continuously for more innovative ways to keep customers loyal.
The problem is that old cliché, about only half of advertising being effective but no one knowing which half. The difference today is that companies now demand an answer to that question.
The campaign offered music fans the opportunity to win a single, iconic limited edition Riky Rick X Russian Bear bottle, with a cutting-edge design and the winner’s face and lyrics.
Platinum Seed was tasked with managing the experiential campaign activation and the development of the voice-recognition application
The world of digital and online media is at an inflection point where the lines between customer, supplier and internal staff communications are beginning to blur
The Big Small Business Show - 08 Spet 2017: Bradley Elliott, Director: Platinum Seed
During this period, newspapers will fall 2.6% while the internet will experience a CAGR of 16.9%.
Digital should be at the core of the business, making operations run more efficiently while helping marketing to connect with consumers in more creative ways.
According to a study by MediKix, global spending on Instagram influencer marketing alone is projected to reach as much as $10 billion by 2020
As the old adage goes: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Is it better to be flashy (and earn new business after the ceremony), or to be data-focused (and earn your client’s loyalty through a sustained ROI)?
There is a persistent notion in the digital arena of a mysterious boundary that end users won’t ever venture past: a virtual hedge that ultimately controls the success or failure of a website. But how important is it, really?
What is the health of local retail ecommerce and what contribution is it making to the South African economy?
Amanda Herson, director of ecommerce, speaks about the group’s omnichannel future.
If you think about it, Bill Gates was the Gary Vaynerchuk of his era. The principal founder of Microsoft, Gates is the world’s second-richest man (Jeff Bezos is #1), thanks to the company he helped grow into a multibillion-dollar technology multinational.
Yes, this is a piece about predictions. If you think this is just a ploy to get your attention, please give me a minute. I’m hoping this piece will be a little different from the other predictions you’ve read recently.
Walk into the new Yuppiechef store in Gardens Centre, Cape Town, and you’ll experience the kind of hedonist luxury that gastronomes long for.
Remember when Victoria’s Secret was on top of the world? Two years ago, the brand staged a fashion show in Shanghai, China, that engaged some 1bn people in 190 countries across the globe.
“We all have purpose, and I believe that each of us has an assignment we’re here to complete.”
Stories are way more powerful than information because of the way the human brain works and learns. Lisa Cron, author of the book Wired For Story, reckons that stories have been as important as opposable thumbs in the evolution of humanity.
The latest research I’m reading paints a worrying picture of how consumers think about brands.
Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
What’s a passing fad? What trends will endure? And what part of the cultural soup that we’re forever hurtling through, is a trend that will endure.
11 important things brands should know to thrive in the Customer Experience (CX) age.
No matter how you look at it, our world is forever changed.
Even as things outside go back to some semblance of normality, many businesses are having to make big shifts in the output of their offerings and services, with some struggling to find the link to their customers during a time when digital and online are so much more than buzzwords.