“We are very passionate about community and social development that makes a real difference in people’s lives,” says Brad Elliott, MD of digital agency Platinum Seed. “When we were approached by 5 For Change to assist them with marketing their event, it was a very natural fit.”

Each year, 5 For Change carefully chooses five socially uplifting and community-driven South African initiatives, which are rotated. These organisations are guided in their marketing and management, and are supported in a truly ‘ground-up’ way by the 5 For Change team and their supporters.

The majority of 5 For Change’s donations come from an annual black-tie charity fundraiser hosted in honour of their five annual beneficiaries.

The next event takes place on Saturday 15 July 2017 at Cape Town City Hall and the proceeds will go towards Ikhaya Le Langa, Numeric, Sunshine Cinema, Dine with Khayelitsha and Community Keepers.