The year it all changed 2.0

June 30th, 2020
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Now that we’re officially halfway through the year, to say it’s been a turbulent six months would be an understatement. The year 2020 has seen its fair share of major historic events, with Covid-19 being the obvious -notable “highlight”. Covid-19 has managed to turn the business industry upside down as no one could’ve predicted just how much it would impact our daily lives.

Last year we made a few predictions outlining how we thought this year would go, some of those predictions held up well to scrutiny while others fell flat due to the major shifts in global consumer behaviour. This meant we had to adapt and rethink our strategies for the rest of 2020, ultimately updating our Trends 2020 report.

We believe that the halfway mark is a good place to take a step back and reflect on how to plot a course for the rest of the year to ensure a strong finish. To do this, you will need a partner with the necessary experience and skill set.  

As a digital-first agency, we feel optimistic and excited about the possibilities and opportunities that have been accelerated by the rapid adoption of digital into our normal lives. Global and local circumstances are transforming our world and it’s all happening at breakneck speeds. However, even though we all know that technology can positively impact both consumers and businesses, some businesses need a helping hand to guide them through their digital transformation. 

At Platinum Seed, we believe that digital transformation is more than a set of technologies you buy, it’s the opportunities those technologies provide. Digital transformation is the strategic use of these opportunities to thrive in a world where technology is increasingly taking centre stage. 

What insights are inside the report? We talk about ‘The New Consumer’ and how they impact marketers, we also talk about how experience-led brands enjoy much higher awareness, employee satisfaction, and enjoy almost double the return on spend.

If you’d like to see more about what we do, please feel free to explore the rest of our website. 

Stay safe and feel free to reach out at any time by emailing us at  

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