Statamic Peak
Okumhlophe
Online shop
till we drop.
Industry

eCommerce

Branding

Retail


An eCommerce retail platform that creates access to online shopping for township and rural residents.

Contributors

Stefan Olivier

Nic Helme

Kirsten Dewar

Who is Okumhlophe?

Okumhlophe is an e-commerce retail platform that creates access to online shopping for township and rural residents. Operating in Mfuleni, Cape Town, the company brings the convenience of online shopping to a previously neglected – but highly profitable – customer base, allowing people living in townships the opportunity to buy and collect purchases in one convenient location.

What was the ask?

The Okumhlophe team had piloted the concept of ‘the last mile delivery’ and now wanted a team of equally passionate people to help build a brand and business to take it to market. 

Effectively, we were approached by Okumhlophe to help them launch their business.

How we delivered:

Platinum Seed’s role in the still-collaborative relationship has been, in short, Go-To-Market Strategy; Brand Development; Full brand guidelines including logo; Design and Development; Investor Proposal; Content Production (including a Case Study video). 

We assisted them in positioning the business and refining the offering and how it works.

Our ongoing relationship with Okumhlophe is as a strategic and business consultation.

Perspectives
Read about
our approach.
social-media
It's time to cut Twitter out of your social media strategy.

Using Twitter to drive our client’s social media presence has taught me many things. The most important being that unless you're a news or media outlet, a politician, celebrity or sports star, you'll put in maximum effort for minimal ROI.

social-media
So, you want your content to go viral?

People have thrown around the phrase, "content is the new king" many times in recent years. While on the one hand that is seemingly true, there is a hard truth that is often overlooked when creating and sharing content.

culture
Why constructive criticism isn’t working in your business...

In workplace cultures based on transparency and learning, one of the most important things you can do is ensure you and your staff have the ability to give and receive constructive feedback.

Farosian
An eye
for the future.
Farosian