Duram Smart Paint
Drawing the lines
between science and beauty.

Paint Products


One of South Africa’s leading paint experts, creating paint that looks smart and acts smarter.


Riaan Laubscher

Nic Helme

Samantha Kilian

Who is Duram?

As one of South Africa’s leading paint experts, Duram creates paint that looks smart and acts smarter. But the experience of exploring their paint offerings on their website didn’t live up to these smart standards.

What was the ask?

We needed to build them a robust, responsive, performance-based, and of course beautiful, online platform and always-on presence, as well as an international standard of quality social media channels.

How we delivered:

Our overall strategy was key as it centred on a highly-focused user experience – we would first and foremost aim to simplify a clear, intuitive user journey. 

To do this, we reorganized all Duram’s products; We built a smarter, smoother search functionality for the site; We designed and implemented a product finder wizard, and ultimately ensured that users are now able to find the perfect paint product and colour simply and easily.

Along with keeping the website up-to-date with new products and colours, our focus is on continually optimizing the large asset library, ensuring SEO best practices and ongoing maintenance of such an evolving website, we also produce monthly content for them across multiple social platforms. 

The only place they truly showcase the creative possibilities of their product, we work closely with their team to showcase their wide spectrum of colours and possibilities through inspirational executions.

We also run community management for the brand which is a never-ending conversation around guidance, how-to and DIY support for their plethora of users. 

"The Platinum Seed team plays a pivotal role in the Duram brand journey."
- Lizemari Moller / Brand Manager
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Growing a future.
One build at a time.