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Strategy resources for your business growth.
The social media revolution is more than just connecting people on a social level, for corporates, it’s about influencing customers.
How to effectively monetise apps, increase ROI and strengthen business models will be tackled at Apps World Africa 2015, being held under the auspices of AfricaCom in Cape Town in November.
The Big Small Business Show - 29 Jan 2016 - Expert Interview with Bradley Elliott
Entrepreneurs in the service industry need to shift their approach to business growth and realise good staff are often the “face of a company” and not merely workers feeding off the bottom line, Bradley Elliot, managing director of digital company Platinum Seed says.
Some experts even believe the digital transformation revolution is being fuelled by open source. Since open source has reduced the cost of creating and developing the new digital platforms that drive transformation, and the work is being done collaboratively through code and infrastructure platform sharing, the evolution of technology has bred whole new business models and platforms, most of which are dominating the world’s economy.
Artificial intelligence, or machine learning (the ability of a computers to learn without being programmed), enables companies and individuals to make calculated, strategic business and personal decisions through the manipulation of enormous volumes of data. The predictive analysis tools built into the technology allow for truly intelligent future forecasting.
Platinum Seed was tasked with managing the experiential campaign activation and the development of the voice-recognition application
The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website.
The Big Small Business Show - 08 Spet 2017: Bradley Elliott, Director: Platinum Seed
During this period, newspapers will fall 2.6% while the internet will experience a CAGR of 16.9%.
100,000 years ago, humans developed language: stories were used to transfer knowledge from generation to generation.
An “influencer” is someone who has managed to acquire a large amount of followers on his/her social media profiles, and is perceived to have a certain amount of social influence over/among those followers.
What is the health of local retail ecommerce and what contribution is it making to the South African economy?
Amanda Herson, director of ecommerce, speaks about the group’s omnichannel future.
Manuel Koser, Silvertree Investments founder and managing director, answers big questions about entrepreneurs and online retail.
Yes, this is a piece about predictions. If you think this is just a ploy to get your attention, please give me a minute. I’m hoping this piece will be a little different from the other predictions you’ve read recently.
Future-fit evangelist, Mike Perk, reveals the 10 things digitally mature leaders do to give them the competitive edge.
Stories are way more powerful than information because of the way the human brain works and learns. Lisa Cron, author of the book Wired For Story, reckons that stories have been as important as opposable thumbs in the evolution of humanity.
The latest research I’m reading paints a worrying picture of how consumers think about brands.
Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
What’s a passing fad? What trends will endure? And what part of the cultural soup that we’re forever hurtling through, is a trend that will endure.
What we call here a Black Swan (and capitalise it) is an event with the following three attributes.
No matter how you look at it, our world is forever changed.
Now that we’re officially halfway through the year, to say it’s been a turbulent six months would be an understatement.
Explore the wonderful world of SEM and several ways that you can increase ROI by including custom Google Ads in your brand’s digital marketing mix.
These 10 digital marketing techniques could strategically increase your website's revenue and ROI.
In the world of digital commerce, design is not merely about aesthetics. Digital design is a powerful tool and driver of business success, results and conversions. Lost conversions are often a design flow problem.
The stark reality is that most SaaS failures aren't due to poor coding, but due to a fundamental mismatch between the solution and a critical market need. SaaS Viability can be seen as a trinity: the solution must simultaneously be feasible, desirable, and economically sustainable.
For most businesses, building a website isn’t just a “project”, it’s a strategic milestone. It serves as the storefront, the brand voice, the sales engine and, more and more, the heart of your customer experience. But the reality is: even the most capable teams hit unexpected friction when turning a website into something truly high-performing.
The question "How much does a website cost?" is often met with the frustrating answer: "It depends". The true cost is determined by three core factors: the required complexity (e-commerce versus informational), the platform chosen (DIY builder versus custom code) and the labour involved (your time versus a professional's hourly rate).
A comprehensive e-commerce platform allows a business to manage its entire online operation, from displaying products and processing payments to handling inventory and connecting with customers, serving as the essential infrastructure for digital sales. The platform choice dictates growth potential, operational budgets and customer experience.
Global audiences don’t behave the same and they shouldn’t be spoken to as if they do, yet many brands still try to stretch a single digital experience across wildly different markets. The result is predictable: mismatched messaging, inconsistent UX, fragmented data and a content team quietly losing its mind…
In the competitive landscape of digital commerce, the purpose of website design has fundamentally shifted. The mandate for 2026 is that design must be a direct revenue driver. Every visual element...must be strategically engineered to guide the user efficiently toward a purchase.
If you spend enough time inside a digital product studio, you quickly learn that “complex” doesn’t always look the way clients expect. It’s not just about enterprise integrations, legacy systems, crazy edge cases or data models that feel like they were built underwater. Complexity is often quieter, found in the tension between ambition and reality, between what users want and what a business needs, between scaling fast and scaling responsibly.
In today's dynamic digital landscape, a generic website often feels like an ill-fitting suit—functional, perhaps, but lacking the distinct flair and precise utility your business requires. To truly stand out and scale effectively, you need a solution built specifically for you. This is where custom web development becomes not just an option, but a strategic imperative for organizations aiming for market leadership. Unlike solutions built on pre-packaged templates, a custom-developed asset involves writing unique, proprietary code and designing bespoke functionality, elevating your digital presence from a standard fixture to a specialized tool engineered for maximum performance. We explore the profound limitations of relying on template solutions and detail the strategic advantages of investing in a custom approach—from superior scalability and security to functionality perfectly aligned with your core business logic.
In 2026, building an MVP is a strategic discipline—a deliberate process of validating a core hypothesis with the absolute minimum resources required to gather meaningful data from early adopters. The modern mandate is clear: focus on solving one problem exceptionally well, not fifteen problems poorly.
The web development landscape is undergoing a profound evolution, with Artificial Intelligence (AI) emerging as the most significant catalyst for change. Far from being a niche tool, AI is now deeply embedded across the entire lifecycle of creating, building, and optimizing websites and web applications.