Platinum Seed Marketing (Pty) Ltd (“we”, “us”, “our”) operates www.platinumseed.com (the “Site”). This privacy notice discloses our privacy practices and applies solely to information collected by our Site.
1. Introduction
This Privacy Policy describes:
- What personally identifiable information is collected through this Site, how it is used, and with whom it may be shared;
- What choices are available to you regarding our use of your data;
- The security procedures in place to protect the misuse of your information;
- How you can correct any inaccuracies in the information.
2. Information Collection, Use, and Sharing
We only have access to/collect information that you voluntarily give us via email, contact form or other direct communication. We hold your privacy in high regard and will not lease, sell or otherwise disclose your personal information to unrelated third parties without your consent.
We use the information you provide to:
- Operate and improve our Site;
- Connect with you via email, phone or social media;
- Personalise and continuously improve your experience with us;
- Provide you with information based on your preferences, interests, business activities and/or location;
- Send you: technical notices, updates, support and administrative messages, marketing communications;
- Evaluate additional services, products or offerings that may be of interest to you;
- Track transactions and performance analytics as required.
3. Cookies
We use “cookies” on this Site. A cookie is a small piece of data stored on your device to help us improve access to our Site and identify repeat visitors. Cookies also enable us to track and target the interests of our users to enhance and personalise the experience on our Site.
While browsing our Site we may collect information about traffic flow and visits to pages on the domain platinumseed.com. This information obtained via cookies will be treated securely.
We may use cookies for the following purposes:
- User preference storage;
- A/B testing and performance optimisation;
- Usage pattern assessment, traffic analysis;
- Chat functionality;
- Advertisement performance assessment and conversion tracking;
- Remarketing and behavioural targeting.
Examples of cookies/third-party tracking we may use:
- Google Analytics (to understand how you interact with our Site)
- Facebook / Meta tracking (to enable social sharing and targeted ads)
- Other platform pixels/tags as relevant to our marketing campaigns (for example LinkedIn, TikTok, Microsoft/Bing)
You can opt out of certain cookies by changing browser settings or via opt-out links provided by those third-party platforms.
4. Choice and Control
While we need to collect certain information to personalise your experience and conduct our services, we wish to give you choices regarding our use of your information:
- Email Preferences: You may choose not to receive marketing communications by following the “unsubscribe/manage” link at the bottom of any marketing email we send.
- Cookies & Tracking Devices: On first visit (or after clearing your browser cache), you'll typically see a cookie consent banner. If you wish to decline tracking cookies, you can adjust your browser's privacy and security settings. Some third-party platforms also offer opt-out mechanisms.
5. Security
We take reasonable precautions to protect your information. When you submit sensitive information via the Site, your information is protected both online and offline. Wherever we collect sensitive data, that data is encrypted and securely transmitted to us (e.g., look for “https” in the browser address bar). We restrict access to personally identifiable information to employees, contractors and agents who need to know that information in order to operate, develop or improve our services. All servers and systems where we store personally identifiable information are kept in a secure environment and protected with industry-standard security measures (e.g., two-factor authentication, encryption, access control).
We employ various third-party systems and subprocessors to host, process and store data. When we do so, those subprocessors are required to protect your personal data at a standard consistent with this policy.
6. Links to Other Sites
This Site may contain links to other websites. Please be aware that we are not responsible for the content or privacy practices of those other sites. We encourage you to read the privacy statements of each website that collects personally identifiable information.
7. Personal Information Retention
We will retain your personal information only as long as necessary to fulfil the purposes we collected it for (including for the purposes of satisfying any legal, accounting or reporting requirements). To determine the appropriate retention period, we consider: the amount, nature and sensitivity of the information; the potential risk of harm from unauthorised use or disclosure; the purposes for which we process the information; and whether those purposes can be achieved through other means. Unengaged contacts or contacts that are no longer customers may be regularly removed from our systems.
8. Your Access to and Control Over Information
You may at any time request to opt out of future communications by us. If you wish to update your subscription or contact settings you may do so via the “manage my subscription” link at the bottom of any marketing email we send.
Under the POPI Act (South Africa) you have the right to access your personal information we hold, to request amendment or deletion of it, to object to processing and to request that we restrict processing. You may exercise those rights by contacting us via email info@platinumseed.com. We will honour your request by removing your profile from our services — please note that if you request deletion of all information connected to you, we may not be able to retain your opt-out preference.
If you believe we are not abiding by this Privacy Policy, please contact us immediately at: info@platinumseed.com
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after those changes will constitute your acknowledgement of the modified policy.