Polyco
A Portal for All Members
Plastics recycling isn’t all just rinsing and sorting, it's a serious business that has members with serious expectations.
The Brief
Polyco PRO (Producer Responsibility Organisation) is the country’s largest plastic recycling organisation and manages over 750 member accounts. While this is a lot, member fees make Polyco possible, and so more is always better, but they needed help bringing them in as well as keeping them happy, informed and serviced.
Their outdated website and manual member management processes were not doing the job and a huge part of what they offer members is the ease and convenience of government-mandated plastic producer responsibility. Attracting new members is one thing - managing them efficiently is another.
We built a fully custom and customisable website for Polyco with two focus areas in the User Experience: Showcase the impactful work that was made possible by their existing members, and clearly outline the benefits and steps to becoming a new Polyco Member.
With so much more to being a PRO Member – declarations, fee payments, legislation updates and secure communication needs – we built a separate instance of a dedicated Member’s Portal to allow for safe, secure and tailored documentation as well as access-restricted administration.
While the website would be categorised by the traditional standards of a modern, responsive website, the Member’s Portal needed to function as more than that - with dedicated accessibility and ‘always-on’ features, similar to the feel of an app.
We built this portal as a PWA (Progressive Web Application), which not only looks and feels like an app, but allows members to ‘bookmark’ it on their phones so it acts like a native app - complete with push notification functionality.
"As Head of Marketing at Polyco, The collaboration with Platinum Seed was instrumental in the success of our key cross-channel initiatives.
Their design conceptualisation and execution transformed our vision into high-impact deliverables. Platinum Seed's deep expertise across web development, strategy, content creation, and paid media execution was consistently impressive.
This multi-faceted approach delivered outstanding results, most notably an industry-leading 90% video completion rate - almost unheard of.
More than an agency, Platinum Seed proved to be an essential growth partner. Their strategic thinking and execution directly drove our success. I recommend them without reservation for brands seeking transformative marketing outcomes."Kyle Dewar,
Head of Marketing at Polyco