Statamic Peak
Farosian
An eye
for the future.
Industry

Social Media

Screening

Human Resources


A screening consultancy using a unique blend of artificial intelligence, social media and Anthropology.

Contributors

Stephan Olivier

Nic Helme

Samantha Kilian

Who is Farosian?

Farosian is a screening consultancy using a unique blend of artificial intelligence, social media and Anthropology – they provide their partners with a unique advantage with insightful and usable social and digital data to make stronger decisions.

What was the ask?

Farosian approached us with a budget for their new website, we assessed and identified an alternative solution that got them not only a website but an updated brand visual and positioning refresh as well – because, at Platinum Seed, we always take a holistic view of our clients’ requests and how they will impact the bigger picture.

How we delivered:

Using our team’s expertise and collective experience, we often advise our clients on an alternative route that we believe will bring them a greater business advantage against their spend.   

After a highly-collaborative workshop between our teams facilitated by Platinum Seed, we were able to truly understand their business and future goals allowing us to perfectly position them in moving towards them.

A new CVP, Messaging Hierarchy and Tone of Voice enabled them to communicate their core IP and offering in the right way to the right clients. We found a simple way to encode a complicated product and service with common misperceptions and potential pitfalls into a cohesive message that was much easier to understand considering the nature of the offering. Equally as important as the positioning and messaging, are the brand visuals that reinforce it – a future-forward tech company blending artificial and emotional intelligence with qualified human insight needs to look the part too. 

We didn’t scrap Farosian’s corporate identity, we simply evolved it naturally to bring it up to speed with what the founder/owners were establishing with their industry-leading product and service.

"The professionalism, approach, and communication were without fault and we felt that the...project as much as we care about our start-up."
- Sinėad Frampton | Chief Innovation Officer
Perspectives
Read about our approach.
culture
Customer-centric cultures are no longer negotiable.

If you have a strong brand identity, a worthy product and various USPs, that’s great. However, the biggest differentiator between you and your competitors often comes down to customer-centricity.

branding
Is your brand part of the noise?

These days I feel like I’m standing in Times Square New York, with a myriad of brands trying to yell louder than the next. My social feeds are mostly littered with noise and it's hard to sidestep any advertising that actually appeals to me as a person.

social-media
It's time to cut Twitter out of your social media strategy.

Using Twitter to drive our client’s social media presence has taught me many things. The most important being that unless you're a news or media outlet, a politician, celebrity or sports star, you'll put in maximum effort for minimal ROI.

Okumhlophe
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till we drop.
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