Platinumseed Digital Marketing

DIGITAL 101.
DIGITAL MARKETING
MADE EASY.

• App:
  It stands for an application and it is something that performs a specific function on your computer or handheld device.
• Campaign:
  A campaign is a run of planned marketing messages, delivered with a specific goal or intention.
• Cloud Computing:
  Is the growing group of users who access their data from wherever they are, rather than being tied to a particular machine.
• CMS:
  A content management system (CMS) is the collection of procedures used to manage work flow in a collaborative environment.
• CPC:
  Cost Per Click is the fee associated with performanced-based campaigns.The advertisers pay the search company for clicks only.
• Facebook:
  You’re kidding right? It’s one of the most popular social networking site in the world, with more than 500 million members.
• Feed:
  Not a snack between online browsing. A Web feed or RSS feed provides users with frequently updated content.
• Geotagging:
  It’s adding location-based metadata to media such as photos, video or online maps.
• Hashtag:
  It’s a community-driven convention for adding additional context and metadata to your tweets, like this: #platinumseed.
• Hosting:
  A blog, video or podcast needs a hosting service (on a server) before it can appear online.
• ISP:
  Internet Service Provider, it’s a company which provides consumers and companies access to the Internet.
• Metadata:
  Refers to information — including titles, descriptions, tags and captions — that describes items on a website.
• Microblogging:
  Is the act of broadcasting short messages online, via sites like Twitter, Plurk and Jaiku. Also referred to as “microsharing.”
• Open Media:
  Video, audio, text and other media which can be freely shared.
• Paid Search Marketing:
  An advertiser pays the search engine for each visitor who clicks on the ad (see PPC)
• Permalink:
  A direct link to a specific blog entry.
• Public Domain:
  A work enters the public domain when it is donated by its creator or when its copyright expires.
• RSS:
  RSS is delivery of content (blog entries, news stories, headlines, images or video) enabling readers to stay current with favorite sites.
• SEM:
  Search engine marketing. A series of online tactics that helps attract customers, generate brand awareness and build trust.
• SEO:
  Search engine optimization. Is the art of arranging your website to give it the best chance of appearing at the top of search engine rankings.
• SMS:
  Stands for Short Message Service. A short text-based message which is sent between mobile devices.
• Social Media:
  User-created video, audio, text or multimedia which is published and shared in a social environment.
• Twitter:
  Twitter is a popular social network that lets members post updates of no more than 140 characters.
• UCG:
  UGC stands for user-generated content, an industry term that refers to all forms of user-created materials.
• Web Analytics:
  Is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding who your visitors are.
• Widget:
  A widget is a small block of content, typically displayed in a small box, with a specific purpose, such as providing specific content.