YPO

Website Design & Development

Building a marketing microsite to encourage the growth of tomorrow’s African and global leaders.

Young Presidents Organisation (YPO) logo
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The Brief

YPO (originally Young Presidents Organisation) is a global leadership community of extraordinary chief executives. And they had a goal of reaching 500 members in the African Region of their organisation by June 2025. 

With only the global website and very basic sub-page for the regions available to them, the team knew they needed help to execute on their plan of large-scale membership growth. 

They came to Platinum Seed with a goal and left with a digital product partner.

Marketing microsite screenshot for a leadership development initiative.

Platinum Seed built one of the hardest-working member acquisition microsites of its time. From UI design to custom form creation and an integrated back-end database to the mother site. 

Signup to the marketing microsite illustrating navigation, layout, and interactive features for future leaders.

The goal was clear: get members. The design, flow and messaging of the campaign and microsite were just as clear - be a part of the next generation of leaders. 

Microsite interface highlighting content, user experience, and features aimed at leadership development.

That was almost 7 years ago now, and while the exact campaign and microsite may not be around still, the goal is alive and well.