Valenture Institute

Brand Development & GTM Strategy

Introducing the first private online high school offering international IGCSE A and AS levels.

Marketing website design created as part of a custom digital platform case study.
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The Brief

Provide us with a go-to-market strategy that positions our unique offering and challenges the status quo. Create marketing collateral and a content strategy that resonates quality alongside our values to our niche audience.

Challenges:

Convince parents who attended physical schools that online schooling from home is the future and why it works better.

After workshops to bring our team up to speed with the inner workings, benefits and target audiences of Valenture Institute, we brainstormed a positioning and a Brand Mantra to meet the ask from the client.

"I can't recommend the team at Platinum Seed enough – I've had the privilege of working with digital experts all over the world, and the team at Platinum Seed are world-class!"
Rob Paddock
Valenture Institute, Founder

Our positioning: Valenture Institute. Think Outside the Classroom.

This was a play on “think outside the box” that challenged open-minded parents to think outside of the confines of the traditional classroom. We developed a Brand Mantra that could easily serve as a radio advertisement, but its main purpose serves us internally to develop an expanded positioning or ethos from which we can build marketing collateral that connects on an emotional level.

At this stage, we had all the information and positioning elements to form a strong foundation to build our go-to-market strategy. Our GTM consisted of the following:

1.Objectives, Problem Statement & Context

2.Personas

3.Value Proposition & Creative Platform

4.Communication Strategy

5.Rollout Plan

6.Budget

The content strategy focused not only on the type of content that covered the brand pillars relative to the audience, but also focused on how Valenture could leverage existing everyday happenings to create their own content – empowering them to produce cost-effective everyday content.

  • Content Marketing

  • PR & Media

  • Social Media

  • Influencers

  • Digital Media

  • Open Evenings

  • Partnerships

  • Growth Hacks

We essentially took their brand world, and their products and services, and exploded it into a world of content and marketing possibilities. To top it all off, we shot some custom stock images and video content showing the Valenture lifestyle for a student and were able to use these in an array of marketing collateral, including their website and landing pages, which PS also designed and built.