Rhino Tears

eCommerce

Building a custom eCommerce portal that delivers on user experience, user interface and user feel-goods.

The Brief

Rhino Tears wine was launched at the end of 2014 to raise funds to be used in the war against rhino poaching within South Africa’s national parks. The idea for the wine came about when Mt Vernon MD, John Hooper, spent a couple of days with the field rangers at the Kruger Wilderness Experience bush camp in the Kruger National Park. It was here that the idea for a wine that could raise money for anti-poaching efforts was born.

Mt Vernon Wine Estate in Cape Town has crafted a line of high quality, yet affordable range of everyday drinking wines, all that was needed was a place to sell it.

Ecommerce website interface illustrating the user experience and engagement of the Rhino Tears platform.

We designed, developed and created a fully-custom online shop for Rhino Tears where users and ultimately customers could buy wine for a cause.

For every bottle sold R15 goes directly to the sanparks honorary rangers and, last we checked, over R3 million has been raised.

For every bottle sold R15 goes directly to the sSANParks Honorary Rangers.

Screenshot of the Rhino Tears ecommerce website showing product listings, user interface, and shopping experience.

As of the end of 2025 Rhino Tears has raised R3 million for the Honorary SANParks Rangers.