Polyco PRO
Million Plus Campaign
As a strategic creative partner of Polyco, we conceptualised and ran the initial 2022 campaign, which did very well. We came back in 2023 for V2 and exceeded all expectations - so for the trilogy - we set the bar high. And cleared it.
The Brief
Polyco is South Africa's largest Producer Responsibility Organisation (PRO) dedicated to plastics recycling. Their focus is on increasing the collection and recycling of plastic packaging, promoting its responsible use and reuse, and eliminating plastic waste from the environment.
In the third instalment with our hero kids, we went back to the source, we went back to school. As the last pillar in the communication strategy (home / work / school), we took our conquering heroes to the halls where they were famous, they were the leaders and they had the sway of the crowd! But if engaging the public was our first goal, we achieved that. Now, we need to really drive them to action.
We created a single hero piece of video content that spoke to the previous campaigns and how well they had done, but there is always room for improvement - we can always (and need to continually) do better.
V3, the climax of the trilogy of ‘Return the Favour’ was a hit! We recorded not only good video views across our channels but a majority 75% to complete video views - which is truly amazing in this attention-grabbing social media society we live in today.
The collaboration with Platinum Seed was instrumental in the success of our key cross-channel initiatives. Their design conceptualisation and execution transformed our vision into high-impact deliverables. Platinum Seed's deep expertise across web development, strategy, content creation, and paid media execution was consistently impressive. This multi-faceted approach delivered outstanding results, most notably an industry-leading 90% video completion rate - almost unheard of. More than an agency, Platinum Seed proved to be an essential growth partner. Their strategic thinking and execution directly drove our success. I recommend them without reservation for brands seeking transformative marketing outcomes."Kyle DewarHead of Marketing