Okumhlophe

The Brief

Okumhlophe is an e-commerce retail platform that creates access to online shopping for township and rural residents. Operating in Mfuleni, Cape Town, the company brings the convenience of online shopping to a previously neglected – but highly profitable – customer base, allowing people living in townships the opportunity to buy and collect purchases in one convenient location.

The Okumhlophe team had piloted the concept of ‘the last mile delivery’ and now wanted a team of equally passionate people to help build a brand and business to take it to market. 

Effectively, we were approached by Okumhlophe to help them launch their business.

Platinum Seed’s role in the still-collaborative relationship has been, in short, Go-To-Market Strategy; Brand Development; Full brand guidelines including logo; Design and Development; Investor Proposal; Content Production (including a Case Study video). 

We assisted them in positioning the business and refining the offering and how it works.

Our ongoing relationship with Okumhlophe is a strategic and business consultation.