N3YH
eCommerce Website
As partner to No 3 Yoga House and the evolution to N3YH, Platinum Seed created a brand strategy, designed a brand and site and developed a customised eCommerce website for this forward-thinking clothing brand.
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The Brief
N3YH is a South African eco-luxe brand which produces activewear, loungewear and sleepwear for the modern, conscientious woman. Born as an extension of the No 3 Yoga House, this clothing brand aims to help its customers look good and feel good, all while doing good. Simply building everything wasn’t enough, however, we needed to make sure it was a success – and that meant making sure people experienced and engaged with what we built. We launched and managed multiple paid media campaigns for the brand which saw sales of the products not only spike, but continue to grow as we gained traction. Starting with Search Ads to gauge the market, then Shopping Ads to improve the overall ROI, and lastly moving into the Display Ads arena with a targeted strategy based on data and insights.
After just one month running Google Ads we achieved extremely affordable traffic that cost only a fourth of the industry average. This led us to tripling N3YH’s monthly awareness & traffic.
In the second month, we launched N3YH’s brand new shopping campaign. These product-centric ads quickly proved to have the most potential for the zero-waste eCommerce brand and with our expertise, we were able to make their digital retail dreams come true.
By the end of the third month, N3YH reaped the full benefits of search, shopping & remarketing display ads.