Mt. Vernon
eCommerce
An award-winning eCommerce site for an award-winning wine brand.
The Brief
Mount Vernon is a family-owned winery outside of Stellenbosch that produces luxury, handcrafted, quality wines. The brand’s niche customer base was built solely on word-of-mouth, driven by a limited availability of exclusive product and exclusive sales.
Platinum Seed was tasked with creating a new online home for Mount Vernon that would open sales to the public for the first time. It was imperative that we kept the brand values and communicated the premium nature of Mount Vernon’s product to new customers and this was achieved by mirroring the sentiment established over years of personable human connection into a digital space.
The result was a bespoke eCommerce platform; a carefully crafted user experience with a minimalist interface and design that speaks to the elegance and refinement of this luxury brand.
Results:
Unique Visitors > 25 000 post launch
Engagement > 300 Custom orders
Awards:
Awwwards.com Winner – eCommerce Website
