Lovepup+
Brand Development and Marketing Website
A new brand, a new business, a new website - Lovepup+ was just an idea when it came to us.
The Brief
A US-based group of dog lovers came to us with a business that was nothing more than a concept. An idea for an app that could help new (and old) dog owners by leveraging the knowledge and expertise of the #LovepupFoundation - an animal welfare organisation based in California. It was clear to us that there was passion and drive to create something meaningful; we just needed to help them make it real.
Initially, a landing page and submission form CTA in order to gauge the target market’s taste for the proposed application was created – since then, we have grown the landing page into a hard-working marketing microsite that leverages the approach and vision of the lovepup+ operations, drives interest in the brand and sets up the transition into app form by positioning it as a valuable source of information and guidance for this engaged audience.
We worked with them to strategically approach a soft launch of the brand, along with digital and OOH collateral, as well as the aforementioned microsite in order to start the journey and create a legitimate home for the business, which has now turned into a highly curated shop.
With the branding space, we created: Logo / Typeface / Tagline / Image treatment / Tone