easycar
insure
Platform Design & Development
A new approach to insurance needs a website with a new approach to how people see that industry - one that looks totally unique but works on everything.
"The PS team have been instrumental in not only ensuring quality delivery on time, but have also added a lot of value through their strategic thinking and advice. A true partner for us and a pleasure to work with the team."Stefan OlivierHead of Digital Assets (Exco)
The Brief
easycar.insure is an insurance aggregator that provides consumers with the best options for their needs regarding car insurance. No obligation, no hooks and no significant data handover, just easy car insurance options tailored to every type of consumer, but they didn’t have a website to house it all and effectively provide their services to the people of South Africa.
We knew we needed to take their approach and define user journeys for their target audience in the form of strategic site maps and considered wireframes - culminating in the combination of that thinking and their CI guide to create a User Interface that landed the whole idea of easy and approachable brand and business engagement.
We built the entire platform for them, too – developing and coding this unique website to be completely responsive.
User-friendly navigation with a clear user experience / Showcasing of fun and friendly brand identity / Lead-generating pre-built form integration / Combining valuable information relay and approachable UI.
