Duram
Website Design & Development
As one of South Africa’s leading paint experts, Duram creates paint that looks smart and acts smarter. But the experience of exploring their paint offerings on their website didn’t live up to these smart standards.
The Brief
We needed to build them a robust, responsive, performance-based, and of course, beautiful, online platform and always-on presence, as well as an international standard of quality social media channels. Our overall strategy was key as it centred on a highly-focused user experience – we would first and foremost aim to simplify a clear, intuitive user journey.
We reorganised all Duram’s products; We built a smarter, smoother search functionality for the site; We designed and implemented a product finder wizard, and ultimately ensured that users are now able to find the perfect paint product and colour simply and easily.
Along with keeping the website up-to-date with new products and colours, our focus is on continually optimising the large asset library, ensuring SEO best practices and ongoing maintenance of such an evolving website. We also produce monthly content for them across multiple social platforms.
We work closely with their team to showcase their wide spectrum of colours and possibilities through inspirational executions, and we also run community management for the brand, which is a never-ending conversation around guidance, how-to and DIY support for their plethora of users.
"The Platinum Seed team plays a pivotal role in the Duram brand journey."Lizemari MollerDuram Paint, Brand Manager