Cybersmart

The Brief

Having been around since the near-dawn of the internet did come with its drawbacks, however… a major one for Cybersmart being that their website had become less of a marketing platform and more of a reminder of online presence at the turn of the century. So, with the partnership of The Grow Collective - a paid media specialist group - we were tasked with bringing the brand’s website into the 21st century while also ensuring it would last well into the future.  

We knew we needed to breathe new life into the online presence of this nationwide brand while making sure to stay true to its decades-long history. They had made their mark on the ISP landscape of South Africa and we wanted to tie that into an offering that would only strengthen the position of the country’s biggest provider. 

The site is effectively an eCommerce website which needs to accommodate the entire Cybersmart product offering with the ability to geo-target the user’s location and provide services specific to their area and infrastructure. 

We designed and developed a UX-first website with the ‘simple strategy’ of making it easy for people to find out what Cybersmart could do for their internet needs, but not just that, they could sign up and pay right then and there to get up and running as fast as possible. 

We built the biggest ISP in the country, a website that would direct traffic, assist users and cement their status even more than before.