Continuon

The Brief

In order to win instant trust & quick traction in the (now massive) emerging field of ‘Influencer Marketing’ we engaged our own influencer of sorts: Arthur Goldstuck – SA’s most trusted and respected researcher & technology analyst. 

Using data from branded communities on social networks like Instagram, Twitter and Facebook, Continuon helps brands optimise and get better returns for their social media investment, by effectively guiding them to better segment, understand and connect with people on social networks. 

Leveraging the functionality of the SaaS itself, we launched using a research survey conducted with 50 top local brands which generated groundbreaking results – most notably that leading brands investing in social in South Africa are using the wrong metrics.

This research-led launch took Continuon from zero to hero while also praising the 50 leading brands that pioneered the tool. The data found from the research was released and marketed to the public in a way that highlighted the findings as well as showcasing the service as the solution.

With 100,000,000 data points by 5,250,000 individuals, Continuon was ideated, created, successfully launched and incubated by Platinum Seed.