Build Africa Energy
Brand Refresh and Marketing Website
What started as a ‘simple website update’ evolved into something much broader for one of the country’s biggest solar energy companies - because it’s what was needed for this future-forward business.
The Brief
Build Africa Energy is one of South Africa’s largest solar energy system providers, but they approach green energy in a way that makes them unique… by offering financial solutions based on the world’s leading energy technologies. It’s not just about producing energy, but saving businesses money while doing it.
From a brand redesign and an all-new positioning strategy to a custom-built, project-showcasing, lead-generating, fully responsive website (complete with all new back-end and wireframes created to elevate the user experience), we even helped redecorate their new office space with an updated and refined logo.
We broke the site (and user journey) into 3 main sections, being: Energy Systems, Financial Solutions and Portfolio - everything a user (consumer) needs to see to know that BAE is the provider for them - and then of course - a clean and clear contact setup.
Attract and validate: The task was for a new website, but we had to ensure that it would be a website worth visiting, as well as one that would convert users into believers.
We guided the evaluation of the brand and business offering by strategically aligning the two in a way that would highlight this unique approach to solar energy.
